Vancouver 2010
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Olympic and Paralympic merchandise “takes off” in new store at Vancouver International Airport

July 17, 2008
New retail outlet at YVR offers a wide range of 2010 Winter Games merchandise

Richmond, BC (July 17, 2008) — Official Olympic and Paralympic apparel and merchandise for the Vancouver 2010 Olympic and Paralympic Winter Games will be taking off for destinations around the globe with today’s grand opening of the first Olympic Store at Vancouver International Airport (YVR).

The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) today opened the largest and first of six dedicated Olympic Stores scheduled for the airport. The Olympic Store will serve as the flagship location at YVR. It is located in the public area of the International Terminal on the departures level and encompasses nearly 1,300 square feet.

The Olympic Store incorporates design elements of the Vancouver 2010 brand and features apparel and merchandise, including a variety of luggage and accessories, jewellery, umbrellas, pet products and sunglasses. The store offers collectibles, such as pins and key chains, and apparel for women and men. In addition, the 2010 mascots — Miga, Quatchi and Sumi — have their own wall of merchandise. Prices range from $7.99 for souvenirs to $350 for premium items.

“We are very pleased to add to the impressive Vancouver 2010 retail experience established by our Premier National Partner and official retailer, Hbc,” said Caley Denton, vice president, Ticketing and Consumer Marketing. “The Olympic Store at YVR will be one of the flagships for 2010 Olympic and Paralympic merchandise and will likely be one of the busiest Olympic Stores. Its size affords it the ability to carry a wide range of official products in a high-profile location, and we expect it will attract not only travellers but also many local shoppers.”

Tony Gugliotta, senior vice president, Marketing and Commercial Development for Vancouver Airport Authority, said: “Today’s grand opening of the first official Olympic Store at YVR marks an important step in our preparations to welcome the world in 2010. Offering a wide variety of merchandise, the Olympic Store is a welcome addition to our existing selection of more than 160 shops, services and restaurants.”

Four additional Olympic Stores are scheduled to open at YVR in the coming months in both the Domestic and International terminals. All stores are expected to open by early October 2008 and will be open seven days a week from 8:30 am to 7:30 pm. The Olympic Stores accept Visa products and cash only.

Today’s grand opening included remarks by VANOC and its partner, the Vancouver Airport Authority, a Vancouver 2010 Official Supplier, and Paradies, airport retail operator. The event also featured a special appearance by the 2010 mascots – Miga, Quatchi and Sumi.

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

VANOC's marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC’s Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.

VANOC’s Official Supporters include Air Canada, BC Hydro, Bombardier Inc, the British Columbia Lottery Corporation, Canadian Pacific, the Insurance Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint and Teck Cominco Limited. VANOC’s Official Suppliers are 3M, Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest Publishing Inc., Dow Canada, EPCOR, Garrett Metal Detectors, General Mills Canada, Haworth Canada, Millennium Development Corporation, Nortel, Purolator, Saputo, Sleep Country Canada, Sun Microsystems of Canada, The Globe and Mail, Tickets.com, TransCanada, Vancouver Airport Authority, Vincor Canada, Weston Bakeries and Workopolis.

Contact
VANOC Communications
mediarelations@vancouver2010.com
 
 
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