Canadian Companies Connect with the Games
May 9, 2008
VANOC sponsorship agreement with Teck Cominco, Official Mining and Metals provider for the 2010 Winter Games. (VANOC photo)
“Canadian companies are showing incredible
enthusiasm for the 2010 Winter Games,” said Dave Cobb,
VANOC executive vice president of Revenue, Marketing and
Communications. “They share our vision of hosting the
best possible Games and they want to play a role.”
VANOC announced its first sponsorship agreement with Bell in
November 2004. To date the Organizing Committee has officially
announced 40 domestic sponsors and raised $715 million. Combine
this with the $200 million in support garnered from the
International Olympic Committee’s (IOC) worldwide
partners, and VANOC’s total sponsorship commitment
approaches the $1 billion mark — an unprecedented sum
for Canadian sport sponsorship.
Connecting with the Games
VANOC sponsorship agreement with Workopolis, Official Supplier of Online Recruitment Services for the 2010 Winter Games. (VANOC photo)
Existing sponsor agreements have included:
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Priority access to tickets and hospitality opportunities
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Brand development and enhancement
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Business-to-business networking
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Developing employee incentive and motivational programs
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Setting a new standard of excellence for employees
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Unique Olympic and Paralympic-themed marketing activations
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Networking with other world-class organizations supporting the Games
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Ability to showcase products or services on a global stage
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Contributing to a patriotic, nation-building opportunity
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Supporting Canada’s Olympic team and amateur athletes
Diverse sponsor categories
VANOC sponsorship agreement with The Aquilini Investment Group extending the partnership beyond the existing venue agreement for General Motors Place, ice hockey venue during the Vancouver 2010 Olympic Winter Games. (VANOC photo)
“VANOC is creative in its approach with
sponsors,” added Cobb. “Whether
it’s telecommunications equipment, wine, beds or
building supplies, we are looking for energetic partners who can
fill our needs before, during and after the Games in
2010.”
A limited number of sponsorship opportunities are still
available as VANOC expects to have the majority of sponsors and
suppliers secured by the end of 2008. Companies interested in
becoming a
Vancouver
2010 sponsor or supplier can send VANOC an
e-mail at
sponsorship@vancouver2010.com.
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